The Skin Store 02 Feb / 2015 733 0

Serum. Doesn't the word conjure up an image of a wand-waving, wicked witch, mumbling incantations at a huge cauldron of bubbling, murky liquid? Serums of the yore, both natural and concocted (pun intended), were invariably associated with inflicting harm upon unsuspecting innocents (vide Cinderella). But serums that have resurfaced in recent times are veritable boons to skincare. 

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