SKINCARE INSIGHTS The Skin Store 2015-02-02 581 0

Serum. Doesn't the word conjure up an image of a wand-waving, wicked witch, mumbling incantations at a huge cauldron of bubbling, murky liquid? Serums of the yore, both natural and concocted (pun intended), were invariably associated with inflicting harm upon unsuspecting innocents (vide Cinderella). But serums that have resurfaced in recent times are veritable boons to skincare. 

Serum. Doesn't the word conjure up an image of a wand-waving, wicked witch, mumbling incantations at a huge cauldron of bubbling, murky liquid? Serums of the yore, both natural and concocted (pun intended), were invariably associated with inflicting harm upon unsuspecting innocents (vide Cinderella). But serums that have resurfaced in recent times are veritable boons to skincare. 


These petite bottles of concentrated goodness, have traveled through the ages, carrying their share of myths and mysteries. By definition, serum is a Latin word that refers to the watery liquid, or 'whey' that separates from the curds in the cheese making process. It also refers to  the clear liquid that separates from clotted blood. 
Serums are a skin care product with high concentrations of certain active ingredients like Hyaluronic acid, Vitamin C, and glycolic acid, to name a few. Hyaluronic acid reduces the appearance  of lines and wrinkles. Glycolic acid is an exfoliating agent. Vitamin C, the key ingredient in collagen synthesis reduces free radicals in the skin. It reduces wrinkles, improves skin texture and firms up sagging skin. Uplifting news indeed!


 So, how do serums work their magic on our skin? First of all, serums are very light. This is because most of them are water-based. The molecules of the active ingredients are extremely small. So much so, that they can penetrate through epidermal layers and slip into the skin. These molecules can reach the dermis and effect a change in it. They act intensely on hyper-pigmented areas, and when used consistently, they can lighten dark spots and brighten the skin. They also render the skin firm, but elastic.


There are many misconceptions about serums. One of the most common, is the comparison of serums with moisturizers. Both these skin care products help hydrate the skin. They keep the skin soft and supple. However, all similarities end there. The foremost difference between them, is elementary! In fact, a serum is defined identified by the ingredients its formulation does not include.


A serum does not have the occlusive, or airtight moisturizing ingredients like petrolatum or mineral oil that keep water from evaporating. They have fewer lubricating and thickening agents, like seed oils. Since most serums are water-based, they eliminate oils altogether. The natural ingredients in the serum act better and faster.  Moisturizers act on the skin surface. Serums, reach out to the root, and repair.


The range of natural, water-based serums available at The Skin Store, can rejuvenate your skin and make it hydrated, soft and elastic, again. Packed with the all-natural moisture of aloe extract, fermented bifida extract, snail extract, rice extract, rose and lotus flower extracts, marine Collagen elements and Hyaluronic acid, they minimize the loss of moisture from the skin,  restoring its elasticity. Tocopherol in the serum, injects vitality into aging skin by creating a shield of protection from harmful elements, thus firming up the slackening skin.

Bid goodbye to tired, damaged, and sagging skin. Order the range of natural serums from The Skin Store, online. These tiny bottles of fairy-tale wonder are sure to transform your skin to its youthful glory. Revel in the magical experience!

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